RiverMoonYoga
From a busy, inconsistent feed to a calm, cohesive Instagram, with consistent branding, a harmonious colour palette and mindful content, creating trust, engagement and attracting new clients.
About RiverMoonYoga
RiverMoonYoga is led by a dedicated yoga teacher, focused on creating calm, mindfulness and connection through movement and breath. I supported RiverMoonYoga with Instagram content creation, with the goal of bringing more peace, consistency and recognisability to the account. The focus was on cohesive branding, a soft colour palette and a visual identity that truly reflects her values, expertise and the experience she offers.
My role & approach
I was responsible for both the creative execution and visual direction of the Instagram account. I transformed a busy, inconsistent feed into a calm, cohesive presence by creating a consistent colour palette, cohesive branding and mindful content. I created photo and video content, including educational posts such as workout videos and carousel posts explaining exercises, their benefits and correct execution.
My role included:
Instagram Makeover (Instagram)
Visual branding and feed consistency
Content templates for long-term consistency
We focused on calm, recognisable visuals and structured content that showcases expertise and builds trust. This approach helped establish a professional and authentic Instagram presence, attract new clients, and increase engagement. The content formats and templates I created continue to be used independently, ensuring long-term consistency and growth.
The yoga teacher continues to use the content templates, branding and strategies I created, maintaining a consistent, recognisable and professional Instagram presence independently.