Jeugdtandverzorging Amsterdam

Creating educational and authentic content that connects parents, schools and dental professionals through trust and expertise.

About Jeugdtandverzorging Amsterdam

Jeugdtandverzorging Amsterdam is committed to making quality dental care accessible to children throughout Amsterdam. Through school-based dental clinics, preventive treatments and educational brushing lessons, they help children develop healthy habits and maintain a healthy smile from an early age.

Since April 2026, I have been responsible for Jeugdtandverzorging Amsterdam's social media content. Together we build a recognisable online presence that combines education, expertise, authentic storytelling and a touch of humour to engage parents, schools and dental professionals while highlighting the organisation's mission and impact. As an ongoing collaboration, I continue to develop new content formats and share the stories, people and expertise behind the organisation.

My role & results

I am responsible for the strategic direction, content creation and day-to-day management of Jeugdtandverzorging Amsterdam’s social media channels. Together, we create content that makes dental care approachable, understandable and engaging for children, parents, schools and dental professionals.

We combine educational content with authentic behind-the-scenes moments, team introductions and a touch of humour to create a recognisable and approachable online presence. The focus is on building trust, highlighting expertise and showing the people behind the organisation.

My role includes:

  • Social media management (Instagram, Facebook & TikTok)

  • Content Creation

  • Community management

One of the key goals of this project is to create content that feels personal and authentic. By involving team members from across the organisation, we give followers a genuine look behind the scenes while showcasing the expertise and dedication that drive Jeugdtandverzorging Amsterdam. Early results show steady growth in profile visits, video views and followers, providing a strong foundation for the continued development of the account.