StudioBELS

From storytelling to sales on Instagram, turning real in-store moments into audience growth, engagement and sold-out products.

Logo from StudioBELS with a hanger illustration and modern font on a dark background.

About StudioBELS

StudioBels is a boutique where personality, style and connection are at the heart of the brand. From October 2023 to March 2024 I supported them with photo and video content, content strategy and on-camera storytelling to help them connect with their audience in a real and authentic way.

Two smartphones displaying Instagram profiles and posts against a plain background.

My role & approach

I was responsible for both the creative execution and strategic direction of StudioBels’ content. I created photo and video content while advising the owner on how to speak to the camera, showcase products, and style outfits authentically.

My role included:

  • Developing, creating, and publishing Instagram content

  • Optimizing tone of voice and engagement for the Instagram audience

  • Advice on showing up authentically on camera

Two women sitting outside the store, smiling and enjoying coffee together. They are dressed in colorful, clothing with glitters, with one wearing a wide-brimmed hat and the other wearing a purple fur hat.

We focused on authenticity, real in-store moments, and taking followers along in the daily store experience. This approach helped StudioBels build stronger connections, increase engagement, and turn viewers into customers.

One Reel reached over 14,000 views, and featured items sold out shortly after posting — even attracting orders from across the country.

StudioBels continued using the strategies I taught them, proving that authentic storytelling works. This project reminded me why I love creating content — it drives growth through connection and meaningful storytelling.