Traject Tuin

Social media management focused on consistency, transparency and attracting local clients through storytelling and expertise.

A green background with the white text 'traject tuin' and a circular floral logo to the left of the text.

About Traject Tuin

Traject Tuin is a garden design studio focused on creating timeless, personal outdoor spaces that connect people with nature. From early February 2025 until the end of April 2025, I managed their Instagram account as part of a social media management project. The goal was to build a strong, consistent online presence that truly reflected their vision, expertise and values.

Two smartphones displaying Instagram profiles related to gardening and plant photography, with one showing a grid layout of various garden and plant images and the other displaying a profile description and highlights.

My role & approach

I was responsible for both the creative execution and strategic direction of Traject Tuin’s Instagram account. I developed a clear content strategy and created visual content that reflected the studio’s values, expertise, and style. I also advised on content ideas, tone of voice, and audience approach to ensure posts were engaging and transparent.

My role included:

  • Social media management (Instagram)

  • Publishing two paid advertisements

  • Creating photo content used for both Instagram and the website

Illustration of a backyard with plants, a tree, and three people.

The content approach was built around transparency and expertise — two key values for Traject Tuin’s clients. We shared behind-the-scenes moments, introduced the people behind Traject Tuin, and gave insight into what clients can expect during a garden design process. Educational content such as garden tips, plant knowledge and inspiration images helped position Traject Tuin as experts in their field.

The focus area was Nijmegen and surrounding regions, aiming to attract potential local clients while giving followers a clear and honest impression of the studio. This approach resulted in a clear and consistent visual identity on Instagram, strong content formats that Traject Tuin continues to use independently, and Instagram visuals that were also applied on the website. The account generated new interested followers and client enquiries, maintained positive engagement and interaction, and kept highly organised highlights and a cohesive feed, effectively communicating the studio’s expertise and professionalism.